Wednesday, October 22, 2008

Apple on the offensive

Anyone who watches television will have seen the Apple commercials, you know the ones starring Justin Long (i believe?) and "Windows man", In which Long represents a Mac and Windows man represents, well, Windows. The commercials used to focus mainly on positive features of the Apple platform, portraying Windows man as absent minded and lacking. However, a recent commercial takes on a more offensive overtone. We see the Windows man at a table sorting through stacks of bills. On one side is a massive stack, on the other side is a diminutive stack, and in the middle is the remaining stacks to be sorted. The larger stack represents money Windows spends on advertising, whereas the smaller stack represents money spent on improving Window's technology. I find this commercial to be similar to a campaign ad: Negative and most likely false. We all know Bill Gates, founder of Microsoft. He's the wealthiest man in the world. Windows could purchase every available commercial slot on every network and still have billions to devote to improving technology. Sure they have started advertising alot (and I loved the Gates/Seinfeld commercials), but to attempt to portray them as a company spending more on advertising than their products is ludicrous. And what are the problems associate with Vista? As a Vista user, I am more than satisfied with its capabilities and ease of use, and these commercials aren't going to change my mind. And that sommercial didn't help. If Apple really wants to compete with Windows, they should ditch the old commercials and head down a more progressive pathway, like Windows did.
Topic for comment- discussion: What do you like/dislike about your OS?

9 comments:

Patrick T said...

I find the newer Mac commercials just plain silly. Mac is merely trying to tear down Microsoft instead of advertising why people would want to use a mac. Mac is basically saying "choose us because Windows sucks". Don't get me wrong though, I say both Mac and Windows are excellent OS's, I just prefer Windows, whereas other people prefer Mac. So Mac should be trying to win over the costumers that, given all the information, would probably prefer them anyway.

I also really like the new Windows commercials that start out with the Windows guy from the Mac commercials then branch out to many Windows people.

Kayla said...

I actually thought that commercial was funny, but I get your point. I use Windows myself, but I've played with Macs before. They both have pros and cons, but its hard to say which is better because they are two completely different beasts.

As far as the setup of Vista goes, I have no complaints. Its very functional and easy to use. I personally find it more user friendly than say, Windows XP, which I liked a lot.

My real complaints with Vista are the lack of backwards compatability and the underlying DRM programs. I made a post before about the Digital Rights Management crap that essentially cripples the OS. What's dangerous about it is that the OS doesn't know about it while its using CPU time. So its not the operating system itself that I don't like, but what Windows did to it.

You know, what I find funny is when people say they don't like Vista, but they don't know why. I ask them, and they say,"Oh you know.." or "Just because.." Its obvious that they say they don't like it because thats what everyone else says.. Anyone else find that funny?

Tim Goodloe said...

I believe that you can argue really any OS that suits you. It is really about which one works best with you and the one you are more comfortable with. Yes there are different features with each, most of which are not really necessary. I prefer Windows because I am most comfortable with it as an OS. ,Vista is wonderful and the only people that say that its bad, are funny enough the ones who have never used it. As far as the commercials go, I think each company would benefit more from advertising their own product instead of bashing each other.

levnclf said...

I have a mac and I love the ease oof navigation. But when I go home and use my home pc which runs on windows xp I have little complain about. In the same way that you equate the commercials to a negative campaign ad, I'll compare it to the political parties. Both the democrats and GOP claim to represent opposite sides of the political spectrum, when in fact there is very little that separtes the two.

Ron Z said...

I couldn't resist. Here is a somewhat gore filled mac-pc ad http://www.tuaw.com/2008/10/22/found-footage-mac-vs-pc-musical/

ervolsen said...
This comment has been removed by the author.
ervolsen said...

These 'Mac vs Windows' commercials remind me so much of the Obama-McCain ones. By the way, I enjoyed the musical Mr. Z. Hah, funniest thing Ive seen in a while.

Patrick T said...

I loved that video. It probably deserves its own blog.

HAYNE said...

Comparing Macs and PCs is just as fruitful as comparing apples and oranges (haha, get it?). The Apple commercials are fun, and nothing to be taken seriously. They do an excellent job of making themselves seem attractive and functional (which they are). I don't particularly advocate either OSs; I find them both fine to use. Steve Jobs and Bill Gates are both geniuses in their own respects. I find it stupid to take sides. If you don't like PCs, shut up and don't buy one, and vice versa.
The big cons with both OSs, as Kayla said, is the increasing degree of restraints concerning backwards compatibility and all the DRM programs that come pre-installed. If you're going to complain about both the Mac and PC OSs, I figure you're using Linux. I hold you guys in the highest encomium of respect; if I weren't so damned lazy, I'd try to learn it myself. Oh well.
On a somewhat related note, I use Vista, and I must say I miss XP dearly. It's too user-friendly.. to the point where it's like user-molesting. I think Vista is like a Mac-inspired XP interface for retards. Just saying.